It’s time to open the traffic floodgates, so you drop some money on targeted ads and the visitors start trickling in.

A few days and 312 clicks later, you still don’t have a single sale. You think to yourself, “Something must be broken” – so you run through your entire sales process and place a test order on your cart.

Hmmm… everything seems to be working.

You ask a few friends to review your sales copy, but they all tell you “it looks fine.”

You wonder if maybe it’s the ad you’re running or the keywords you’ve selected, so you test your ads, test different traffic sources, test headlines, test prices…

5 days and $300.00 later, you’ve got 1223 clicks and only 1 sale. What the heck gives?!!

Your website is sucking wind, and you don’t know why.

This is usually about the time I get a phone call or email. After reviewing hundreds of sales letters, I can say with confidence it’s most likely because your offer is missing one or more of the following ingredients:

1. Credibility and trust: Your offer must be credible and believable. There are many methods for introducing credibility in your sales process such as testimonials, proof, case studies, multi-media presentations, product demonstrations, and many more we covered in depth in our Copywriting Course.
2. Desire: A big part of this is understanding exactly what your potential customers want and what’s causing them grief, pain or feelings of lack. With this knowledge you can craft your sales copy to invoke an emotional response. You essentially have to tap into the mind of your market to be able to create desire.
3. Urgency: Human beings are procrastinators by their very nature, and your website visitors need to know why they should make the decision to buy a priority. You may only have one chance to get the sale, and your job as a marketer is to motivate them to take action NOW.

If your campaigns aren’t converting and you aren’t getting the kind of sales you’d like, it’s time to take an honest and objective look at your sales copy and ask yourself some important questions such as…

• What can I do to make my offer more believable?
• What kind of proof can I provide?
• How and where can I use testimonials to demonstrate the results of others?
• Does my sales copy invoke an emotional response?
• How can I create a sense of urgency to get more people to take action?

You’ll find many of these questions answered in our copywriting course, along with very specific step-by-step instructions on how to craft an offer that includes all 3 of these factors.

Tim Erway

Conversions are one of the cornerstones to successful marketing, and most people have no clue how much of an impact a conversion increase can have to your bottom line. The fact is even a small improvement in your open, click, lead, or sales conversion ratio means any additional revenue from your sales is 100% profit.

This is an important point when you consider the common misconception that in order to get more sales, you have to get more traffic. The fact is, you should always focus on making our website do a better job of making money before investing a ton of time and cash on driving traffic.

Well, were going to reveal how you can do just that…

“10 Tips For Improving Your Website Conversions”

Conversion Tip #1: Get Analytics
Before you can improve anything, you must have the ability to track your changes. You can sign up for a free Google Analytics account here.

Conversion Tip #2: Test headlines on your landing/squeeze pages
This is one of the most important factors you can change to see improvements in your landing page conversion ratio. If you want to see better results, learn to write copy or find someone who can. You can use Analytics Website Optimizer when you sign up for a free Analytics account. I can’t stress enough the importance of copywriting as it relates to conversions.

Conversion Tip #3: Create keyword/campaign specific landing pages
Break up your related pay per click keywords into smaller groups and create specific landing pages for each group. Remember, conversions will almost always be better if the keyword, context of the ad and landing page are the same. The same holds true for any ads you have. For instance, if you are advertising on an authority website in your industry and someone responds directly from that site (clicks on your ad) it can help to acknowledge the referring site. For instance, “Special offer for Domain.com readers.”

Conversion Tip #4: Add testimonials!
Testimonials are proven to increase conversions. If you can add the element of social proof to your landing pages, sales pages and even order pages, you will almost always see a noticeable difference in your results. WARNING: Do not use income claims of any kind… in fact, I would suggest not using any numbers at all without checking out the new FTC compliance guidelines for direct response marketers.

Conversion Tip #5: Identify sales paths and optimize to remove resistance
If you have one product, you may have several “paths” that lead to the sale. For instance, maybe you have a landing page that collects visitor contact information, which then leads to a product sales page, which then leads to a order page, etc. When you look at your analytics data, you will begin to identify where your visitors navigate on your site. In doing this, you can see where your visitors are leaving and either eliminate unnecessary steps, improve copy or call to action, strategically place testimonials, money back guarantees, etc. You should do anything and everything you can to simplify your sales process to make it less confusing and remove resistance. (All of this is covered in our Copywriting Course with David Garfinkel)

Conversion Tip #6: Test your website load time
One variable many people overlook is website load time. This plays an important role in reducing bounce rates on landing pages. You can check your load speed here free: http://www.websiteoptimization.com/services/analyze/ . There are many things you can do to increase the speed of your site such as compressing images, optimizing CSS and HTML, using code vs. images when possible, etc. This website will give you some tips on how to improve your load speed.

Conversion Tip #7: Test your prices
This is very important and can really make a difference in conversions. Remember, your goal is to maximize your visitor/customer value. The highest converting price may not be the optimal price. For instance, if you were to double your price and only experienced a 10% reduction in conversions… you are more than compensating for your drop in conversions. If on the other hand, you reduce the price by 20% and this in turn triples your conversion ratio, your increase in conversions compensates for your reduced price. Always test your prices!

Conversion Tip #8: Test audio and video
Many people find the addition of media on landing, sales and order pages increases the conversions considerably. You should consider testing these for yourself. Remember to test with automatic play and without it. Remember, credibility is important, and the more ways you can ease buyer resistance, the better. Multimedia is a great way to add life and personality to your sales messages.

Conversion Tip #9: Walk through your own sales process
Place an order on your site and try to step into the mind of your first time visitor. Where are the hang ups, unnecessary steps, or missing elements that might increase your conversions?

Conversion Tip #10: Get into the mind of your market
What questions do people have about your product or service that aren’t answered on your site? What are the “hot buttons?”Why do people exit your page without buying? You should consider using surveys for your leads, customers and visitors to identify key points that can help you improve your sales process.

That’s all for today.

Tim

And if you want to make $5, $10 or more for every dollar you put into that machine, you’ve got to be scientific about your marketing.

Today we’re going to talk about how you can take control of your advertising, reduce your costs, increase sales and drive more revenue into your business. It’s the simple way to know scientifically, the amount of money you will make for each and every advertising dollar you spend.

I’m talking about your marketing metrics or performance metrics and you have two choices… you can either be a metrics master, or a marketing slave. Yes, understanding your metrics is really “that” important to your online success.

Metrics based marketing is one of the most commonly neglected practices in internet businesses, and it amazes me how many marketers take the “shotgun approach” with their advertising efforts.

Whether you pay for traffic, or you are getting traffic from your search engine optimization efforts, you are investing either money or time, and the ultimate goal should be to get the absolute highest return on your investment possible, and it all comes down to this…

• Knowing your conversions through each step of your sales funnel (click, lead, sale, up-sell, etc.)
• Knowing how much it costs you to get a visitor
• Knowing how much it costs you to acquire a new lead
• Knowing how much it costs you to get a sale
• Knowing how much each customer is worth to you in the first 30, 60 and 90 days (so you don’t go broke!)
• Knowing the value of your visitors by traffic source and your highest ROI traffic (so you know where to focus your resources)
• And finally, knowing exactly what to do spend less to acquire clicks, leads and sales & and how to increase the value of your customers so you can out-maneuver your competition

If your head is spinning, I have good news…

First of all, you don’t need a mathematics degree to figure this stuff out. There is tracking and analytics software you can use that will do all the complicated stuff for you. All you need to do is set it up once, and your metrics are calculated for you, auto-magically.

One of the tools we use is free, and it’s very easy to set up. If you aren’t using Google Analytics, well you should be.

If you want to learn more about this subject, I’ve created a very simple-to-follow course that will teach you everything you need to know about copywriting and marketing metrics called The Copywriting Mastery Course.

Until next time,
Tim

Can you find it?

If you think you have the answer… go ahead a post a comment to let us know.

Congratulations Clint Evans! You were the first to reply with the correct answer on the last “Marketing Mastery Round Table” Call. You have won access to "PowerCopy" The copywriting training course with David Garfinkel.

Learn more about PowerCopy and the other products in the Action Takers Bundle Package.

The Round Table had many symbolic and mystical meanings, but it was best known as a representation of courage and chivalry.

In this day and age, we are witnessing radical changes in the online marketing world.

As old methods die, new opportunities will open up to those who are able to “pierce the veil” and see what the future holds.

We are moving into a new era of marketing. An era where markets will continue to get more and more crowded and the cost of doing business will only get more expensive.

It will require courage and foresight to build, lead and grow your business in this brave new world.

Our solution…

The Marketing Mastery Round Table

This exclusive membeship consists of marketers from all walks, and levels of experience…

• 41% are newbies
• 33% are intermediate level
• 16% are seasoned marketers

Together we are going to demonstrate how to quickly and easily create “market driven” products that people want and need. In the process, we’re going to uncover and answer the most burning questions that you and your fellow marketers have as it relates to building an online business.

Will you join us?

Tim Erway

On Tuesday, February 27th, you are invited to join us for a free call with Stephen Pierce.

Here are the details from Stephen:
You may not know this, but for the past few months, we’ve been testing some cutting-edge marketing tactics that have made a huge difference on our bottom line.

I’m talking an extra 5-figures, with little extra work…

These “advanced tactics” are so simple to integrate into any website, I’m shocked more people aren’t doing this.

Next Tuesday (the 27th) I will be interviewed by “my secret weapon” – the guy who has been working with me behind the scenes to execute out ideas of optimizing and refining my marketing system.

Secure your seat here

On this call, we are going to “dissect” one of my sales processes and systems, and reveal exactly how we’ve been using 2 special “sales intensifiers”
to…

• skyrocket my sales conversions
• boost my customer value
• optimize my sales and marketing systems
• and add more sales revenue to our business

We’ve been testing some awesome new technology that I have never revealed on a call before.

In fact, I haven’t done any teleseminars in more than 2 years now because we’ve been busy building our business… not just talking about it.

And now I’ll reveal to you some of what we’ve been doing and EXACTLY how you can do it in your own business.

Click here to register for the free call

To your success,

Stephen Pierce

P.S. As you go through the registration process, pay very close attention to what happens. (Hint: it’s a big part of what we will be covering on the call.)

P.P.S. The “secret weapon” I was referring to has put together an incredible package for you. If you really want to get on the fast track, I suggest taking him up on his offer. You will see what I mean when you visit the website.

If you’re a sharp and savvy marketer, and have taken the invitation to check out our system – then you may have already picked up on at least one of the powerful concepts we’ve discovered and implemented into our business.

If you haven’t seen it yet, you really should go take a look for yourself.

As internet marketers, we have 3 primary goal…

1. Drive Traffic
2. Convert Traffic
3. Monetize Traffic

This particular experiment will help you maximize your conversions and help you better monetize your website visitors.

The two scripts I’m referring to are the One Time Offer and the Limited Time Offer (or second chance offer).

This extremely powerful 2-step method proven to convert more prospects into sales, and it’s quite easy to implement.

Now for the disclaimer…

There are some important decisions you should take into consideration prior setting this up. If you miss this, you can actually hurt your sales and ruin your credibility. Things like:

• The difference between one time offers, bundle offers, post-sale offers, pre-sell offers, limited time offers, bump sells (up sells) and where we’ve found them to be most effective!
• How to structure your sales system for the absolute best results possible!
• Choosing the right software to manage your one time offers and limited time offers. (There are numerous scripts out there that you should NEVER use. We’ll reveal which ones we use, and how you can get them at a huge discount)
• How and where to set up your one time offers, limited time offers, limited quantity and other special sales intensifiers to skyrocket your conversions and sales.
• How to uncover the gaps in your sales funnel and find all the places where you are leaving money on the table. (most marketers are guilty of this!)

We will be hosting a FREE CALL where we will reveal the very technology we are using to convert more traffic on our site and our clients sites. The call information is available in our members area, and membership is free.

We’ve learned a few tricks about how to use these scripts in conjunction in various steps of the sales process to boost sales with little extra work.

Again this call is free, but you must sign up for your membership here.

Cheers,

Tim Erway

We started out with some Speed Copywriting secrets, including the mysterious "Rule of 7" one of my friends used to lock in a couple million dollars of sales on a web promotion.

I’ve never heard of it from anyone but him and never seen anyone else use it as effectively. I had to get special permission to include it on the call.

But we covered a lot more than great copywriting techniques.

We also went into some of the "nuts and bolts" issues that multiply your income on the Web…

• Getting traffic
• Squeeze pages
• Autoresponders
• Upsells
• And last but certainly not least, testing and tracking

Actually, we covered more than that.

We also had a lot of people who wanted to sign up right away for our Interactive Copywriting Mastery Guild, which starts next Thursday.

To lock in your place (while there’s still room), go to
www.thecopywritersguild.com

And if you missed the call, fear not!

We’ll have a recording posted by the end of the weekend. Check back on this blog for a link to Thursday night’s call.

David Garfinkel

As you are likely already aware, the cat has exited the bag. We made every effort to keep our newest project under wraps, but it is out now. Even though "The Copywriters Guild" is still weeks from launch, the news of its arrival leaked out.

Get the scoop at The Copywritiers Guild

There is a series of powerful reports available for you. These reports were not supposed to be released until later in the month. But now they are yours for the taking.

Cheers!

Jesse P. Jameson

Hint #1: Every internet marketer should do this, but most don’t.

Hint #2: Almost all multi-million dollar direct response companies live by this law.

Hint #3: You need to understand them to build this:

If you haven’t read the report yet, you can do so here. Just register for free or log in to get your report.

Tim Erway

P.S. Post your answer here