Here’s an interview I did with Ray Higdon about how to adapt when the landscape changes. We mainly discuss Google AdWords and how direct response companies in some industries were adversely affected and how they are coping with these changes. httpv://www.youtube.com/watch?v=EtbyADPkGT4
What To Do When Your Website Is Sucking Wind
You’ve put up your landing page, and your sales system is humming like a finely tuned machine. It’s time to open the traffic floodgates, so you drop some money on targeted ads and the visitors start trickling in. A few days and 312 clicks later, you still don’t have a single sale. You think to [...]
Hybrid Squeeze Page Video
The hybrid squeeze page is a type of “sticky landing page” we first created back in 2004, and tested extensively in 2005. Here’s why the hybrid concept is so appealing… A way to get the best of both worlds, extreme traffic and high conversions. Built to “look” and perform like a squeeze page AND rank [...]
