We held our fourth Copywriting Mastery Guild Teleseminar last night, and we covered a lot of ground in 90 minutes. This session was on the step in the sales funnel I know all too well: writing a sales letter that converts. Actually, I thought I had the topic pretty well covered with what I had [...]

The team behind The Copywriting Mastery Guild teleseminar series was having an offline conference call, and we realized that this program is definitely NOT for everybody. Some people seem to take an almost perverse delight in crossing every t, dotting every i, never jaywalking, always following the instructions on the shampoo bottle to the letter, [...]

Today I was talking with one of my mentoring clients and he told me the most amazing story. (It was a true story, but it was amazing.) He had a sales letter he had to write. It was a relatively short and straightforward letter. His fee was reduced compared to longer, more complex sales letters… [...]

Here’s what you need to know as a copywriter: The old gray lady just ain’t what she used to be. "The Old Gray Lady" was what insiders used to call The New York Times (maybe they still do… I’m so far away from that world now I have no idea) … and what I mean [...]

Right now the economy looks pretty darn good for many people, sort of shaky for others. The "macro" numbers — unemployment rate, Dow Jones Industrial Average, optimism among business owners — promise a strong business year in 2007. Today is election day in the U.S., and what can happen is anyone’s guess. So let me [...]

I’ve recently gotten two emails with very good questions. One of them was from a customer in Canada who had bought both Breakthrough Copywriting and Copywriting Templates from my presentation with Michel Fortin at Harv Eker’s "World’s Greatest Marketing Seminar" in Los Angles in May. He said that while he had enjoyed the preview call [...]

If you are a creative person, you could probably make up names for a dozen types of testimonials — even more. But I have identified three types of testimonials that really work in increasing your conversions of prospects to customers. On the Free Interactive Copywriting Mastery Teleseminar Thursday night, we started with a million-dollar-copywriting mentoring [...]

If you’ve listened to the recording of Thursday night’s free teleseminar, you already know that Tim and I are giving a private, one-of-a-kind interactive teleseminar series, starting on Thursday, November 9. It’s called The Copywriting Masters Guild. Tim and I have both done lots of products and helped other people promote their products. And I [...]