And if you want to make $5, $10 or more for every dollar you put into that machine, you’ve got to be scientific about your marketing.

Today we’re going to talk about how you can take control of your advertising, reduce your costs, increase sales and drive more revenue into your business. It’s the simple way to know scientifically, the amount of money you will make for each and every advertising dollar you spend.

I’m talking about your marketing metrics or performance metrics and you have two choices… you can either be a metrics master, or a marketing slave. Yes, understanding your metrics is really “that” important to your online success.

Metrics based marketing is one of the most commonly neglected practices in internet businesses, and it amazes me how many marketers take the “shotgun approach” with their advertising efforts.

Whether you pay for traffic, or you are getting traffic from your search engine optimization efforts, you are investing either money or time, and the ultimate goal should be to get the absolute highest return on your investment possible, and it all comes down to this…

• Knowing your conversions through each step of your sales funnel (click, lead, sale, up-sell, etc.)
• Knowing how much it costs you to get a visitor
• Knowing how much it costs you to acquire a new lead
• Knowing how much it costs you to get a sale
• Knowing how much each customer is worth to you in the first 30, 60 and 90 days (so you don’t go broke!)
• Knowing the value of your visitors by traffic source and your highest ROI traffic (so you know where to focus your resources)
• And finally, knowing exactly what to do spend less to acquire clicks, leads and sales & and how to increase the value of your customers so you can out-maneuver your competition

If your head is spinning, I have good news…

First of all, you don’t need a mathematics degree to figure this stuff out. There is tracking and analytics software you can use that will do all the complicated stuff for you. All you need to do is set it up once, and your metrics are calculated for you, auto-magically.

One of the tools we use is free, and it’s very easy to set up. If you aren’t using Google Analytics, well you should be.

If you want to learn more about this subject, I’ve created a very simple-to-follow course that will teach you everything you need to know about copywriting and marketing metrics called The Copywriting Mastery Course.

Until next time,
Tim

If you’re a sharp and savvy marketer, and have taken the invitation to check out our system – then you may have already picked up on at least one of the powerful concepts we’ve discovered and implemented into our business.

If you haven’t seen it yet, you really should go take a look for yourself.

As internet marketers, we have 3 primary goal…

1. Drive Traffic
2. Convert Traffic
3. Monetize Traffic

This particular experiment will help you maximize your conversions and help you better monetize your website visitors.

The two scripts I’m referring to are the One Time Offer and the Limited Time Offer (or second chance offer).

This extremely powerful 2-step method proven to convert more prospects into sales, and it’s quite easy to implement.

Now for the disclaimer…

There are some important decisions you should take into consideration prior setting this up. If you miss this, you can actually hurt your sales and ruin your credibility. Things like:

• The difference between one time offers, bundle offers, post-sale offers, pre-sell offers, limited time offers, bump sells (up sells) and where we’ve found them to be most effective!
• How to structure your sales system for the absolute best results possible!
• Choosing the right software to manage your one time offers and limited time offers. (There are numerous scripts out there that you should NEVER use. We’ll reveal which ones we use, and how you can get them at a huge discount)
• How and where to set up your one time offers, limited time offers, limited quantity and other special sales intensifiers to skyrocket your conversions and sales.
• How to uncover the gaps in your sales funnel and find all the places where you are leaving money on the table. (most marketers are guilty of this!)

We will be hosting a FREE CALL where we will reveal the very technology we are using to convert more traffic on our site and our clients sites. The call information is available in our members area, and membership is free.

We’ve learned a few tricks about how to use these scripts in conjunction in various steps of the sales process to boost sales with little extra work.

Again this call is free, but you must sign up for your membership here.

Cheers,

Tim Erway

Hint #1: Every internet marketer should do this, but most don’t.

Hint #2: Almost all multi-million dollar direct response companies live by this law.

Hint #3: You need to understand them to build this:

If you haven’t read the report yet, you can do so here. Just register for free or log in to get your report.

Tim Erway

P.S. Post your answer here