Hi, I'm Tim Erway.
My friends call me "T.J." so feel free to do the same. My specialty (and joy) is in launching, growing and scaling successful "creator businesses", which I've done a few times now.
What I mean by creator business, is a business that provides advice, information, knowledge, skills or services.
There's nothing quite like seeing your ideas come into fruition and making a positive impact in people's lives in the process.
But what I'm most proud of is that I've had the privilege and opportunity to coach many dozens of amazing creator entrepreneurs and help them build their dream businesses.
And in fact, maybe that's the reason you're reading this right now...
Perhaps you're an author, speaker, consultant or coach and you'd like to turn what you know into a new business. Or maybe you're looking to grow an existing business.
If so, then you're exactly the type of person I can help.
I’ve always believed the highest calling of a human being is the act of creating.
The artist brings her vision to life by brushing paint to canvas...
The musician, with composing and playing music that speaks to his soul...
The fiction writer draws inspiration from the depths of her imagination...
All of these forms of making the unknown known, are examples of how we express our creative drive.
Then there's the creative entrepreneur...
We answer this call to create in a different way than the artist, the musician or the writer.
Ours is a calling to bring forth solutions to problems, to fulfill desires, and make people’s lives better.
We work in the realm of ideas...
And the reason we are so rare is because it takes a special kind of courage to be a creator and entrepreneur.
It requires breaking free from the status quo, which is no small feat.
We know conformity breeds mediocrity.
We are unwilling to give up on our "crazy dream" of helping others do more, be more, and have more.
We don’t let doubt and negativity stop us from fulfilling our higher calling.
We don’t shirk away from tough problems, nor are we swayed from our goals when confronted with challenges or obstacles.
We don’t quit when we get knocked down, because we are compelled by a grander vision… a bigger purpose.
It’s this higher calling that makes us get back up, push the envelope and forge ahead when most would throw in the towel.
We’re driven by the understanding that everyone who's achieved any worth-while goal, has at one time or another found themselves with at least one foot hanging over the precipice… and on the brink of failure.
We persevere and we thrive because we’re willing to do what most others won’t do, so we can live our lives the way most people can’t.
We are Creators.
In every stage of business, creator-entrepreneurs are confronted by a unique set of challenges. And the way to break through to the next level is different for each level.
It requires different tools, methodologies, systems and most importantly... a different way of thinking about your business.
Click the tab below that best fits your situation to begin your adventure.
The start-up entrepreneur faces considerable challenges.
It could be they haven't actually launched a business yet...
Or, perhaps they have a product, but haven't achieved a minimum critical mass of customers.
They often find themselves overwhelmed by the sheer volume of information... and there's no shortage of (often conflicting) advice from "experts."
Many start-up entrepreneurs spend far too long in this phase, trying to get the product "perfect", or creating a pretty website, or any number of things they believe they need before launching.
Unfortunately, most would-be entrepreneurs never break $100K per year, let alone the $1 million dollar milestone.
The reason is because they don't figure out the single most important thing to focus on in this stage.
Namely, creating their minimum viable product and making their first profitable sales.
Everything else is secondary, because all other problems are substantially easier to solve with cash in the bank.
If you're currently at this level, there is only ONE shortcut to break $1 million+ in sales, and it's this...
Focus 80%+ of your time, energy and effort on making the right offer, to the right audience for your minimum viable product as quickly as possible, so you can achieve your first sales.
There's a very specific methodology I've used to launch several businesses to the 7-figure level and beyond in as little as 12-18 months.
It has worked for me, and several dozen of my students, clients and friends in multiple different industries, and it can work for you too.
Click on the button below and answer the short, easy questions to get specialized training and advice for launching your business, specifically customized for your situation.
The creator entrepreneur at the growth stage has achieved what most businesses never manage to do.
They've launched at least one product and achieved a minimum critical mass of new customers.
This is typically the fastest-growth stage for the entrepreneurial business, and likely the most chaotic.
If a business stalls out at this level, the owner is likely feeling “stuck” and unsure of how to break through.
They know it’s time for a change, because they realize what got them to this level won’t get them to the next.
The creative entrepreneur at this stage has to overcome a huge challenge.
Growing sales and revenue in a profitable and sustainable way, and keep the wheels from falling off in the process.
This is the most challenging stage for managing profitability and ensuring there is sufficient cash to cover expenses.
That’s why this phase of business typically has more debt, more obligations and a smaller margin for error than any other.
The pressure can seem overwhelming at times, because it’s more than just the owner’s livelihood at stake.
There are employees, customers and vendors who count on them.
Does this sound like you?
If so, here’s the good news...
The way to achieve growth, and do it in a profitable and sustainable way, is to figure out how to make more offers to more of your customers, more often, and in a more automated way.
That’s really the primary thing at this phase.
This will help you with your objective of achieving profitable, sustainable revenue growth.
All other problems, challenges and issues, including operational challenges or personnel issues can be dealt with more effectively when a business is growing profitably.
I have personally started or owned five companies at the $1 million+ mark and grown them in the the multiple millions per year, as well as coached dozens of business owners through this stage of growth.
If you’d like to get specialized training and advice for growing your business, just click on the button below and answer the questions.
There is a big difference between a business operator and a business owner.
Most founders remain in the former group, while only a very small percentage manage to reduce owner reliance and graduate to the latter.
The difference between the two in terms of income, lifestyle and time freedom is extraordinary.
The two major challenges I hear from entrepreneurs at this stage are:
In the case of the rapidly growing company, operators constantly struggle to adapt to the unique challenges and unforeseen problems. Though they might have some competent managers and employees, some of the major functions of the business still fall on their shoulders.
Things are getting more and more chaotic as the team and systems are stretched beyond capacity. The risk here is that fulfillment and service will suffer, and without deploying systems and processes that are specifically engineered to handle growth, it can lead to catastrophic failure.
So they continue to grind away, burning the candle at both ends and trying to meet the increasing demands on their time and attention, which can lead to the neglect of other important areas of life, such as family and health.
In the case of the stalled-out company, the operator is feeling stuck and frustrated, because they really want to grow, but they don't know what it will take because the strategies, tactics and systems that got them where they are now, just don't seem to move the needle.
Often they are secretly afraid of growth, because there's a belief that more growth means more customers and more problems. They also don't know how or where to find talented A-Players who can help them reach the next level.
Regardless of which of these two scenarios an operator finds themself in, the real problem is they don't have a clear strategy for breaking through to the next level, without burning out in the process.
The good news is, there is a strategy for more growth and more freedom.
The very fact that you've achieved the level of success you have proves that you've met the challenges of growing a small business as an effective operator. Now it’s time to ramp up your game in order to successfully scale your business so you can move from business operator to business owner.
Though every business is different, there are common obstacles and barriers that prevent companies from scaling up, and once we identify what they are, it's simply a matter of "pulling the right levers" in the right sequence.
The result is growth without compromise, by creating a more sustainable, scaleable and secure business that can be sold or owned passively, providing the business owner with more time-freedom and leverage.
So now what?
I realize your time is valuable, as is mine, so I'll just cut to the chase.
I like to work with smart, driven and inspiring people, so if that's you, then here's what I suggest.
First, you might want to take my survey by clicking here. This will help me learn more about you. It will also allow you to check out some of my free training when I have something relevant to share.
If you like my stuff and it helps you, then perhaps you'll consider investing with me when I make you an offer.
Also, if you have a business that's at the $1 million+ mark and you'd like to get my personal help with growing or scaling your company, then be sure to choose the option to set up a meeting when you take the survey.
I don't believe in high-pressure selling, and as you'll find with my free trainings, my goal is to PROVE I can help you by actually helping you. Same thing if we decide to hop on a meeting together.
That being said, I do have a very strict policy of only working with (or talking to) driven creator entrepreneurs.
So if you're an author, information creator, consultant, coach, blogger, thought leader or subject matter expert...
...and you really care about helping people improve their lives, and you want to expand your reach, grow your brand and make a BIG impact, then I think we'll get along just fine.
That's really it!
Thanks for reading this page and I'm so glad you stopped by! It really means a lot.
Tim "T.J." Erway